“Always on” campaigns
The Key to Maximizing Revenue and Fan Engagement
In the high-stakes world of sports, driving fan engagement and revenue is a 24/7 endeavor. However, many clubs lack the time and resources to manually execute campaigns that truly connect with fans at every stage of their journey. That’s where automated, always-on campaigns come in.
These campaigns run continuously in the background, engaging your fans before, during, and after matchdays. They not only boost revenue but also remove the complexity and workload from your marketing team. Perfect for clubs looking to automate fan engagement and drive marketing results around the clock, automated campaigns are the secret to doing more with less.
What Are Automated Campaigns?
Automated campaigns use pre-set triggers and fan data to send personalized messages that reach the right audience at the right time. These campaigns are designed to:
• Engage fans across their entire journey.
• Run continuously without requiring manual input.
• Deliver measurable results in ticket sales, merchandise revenue, and fan loyalty.
With automated campaigns, your club can focus on strategy while the system handles execution—ensuring no revenue opportunity is missed.
How Automated, Always-On Campaigns Work
1. Before Matchday
• Build Anticipation: Promote upcoming matches with personalized ticket offers, early-bird discounts, and tailored hospitality packages.
• Target Lapsed Fans: Re-engage fans who haven’t attended a match recently with exclusive deals.
• Merchandise Pre-Sales: Showcase special edition kits or event-specific merchandise to boost pre-match revenue.
2. During Matchday
• Drive Real-Time Revenue: Send push notifications for in-stadium promotions, like food and beverage discounts or last-minute seat upgrades.
• Interactive Engagement: Use SMS or app alerts to encourage fan participation in live polls, contests, or sponsor activations.
3. After Matchday
• Capitalize on Post-Match Buzz: Follow up with fans to sell highlights, exclusive merchandise, or tickets to the next game.
• Strengthen Loyalty: Send thank-you messages or surveys to improve future experiences.
• Upsell Opportunities: Offer discounts on season tickets or membership renewals.
These automated steps ensure your fans feel connected and valued, keeping your club top of mind.
Why Are Automated Campaigns Essential for Sports Organizations?
1. 24/7 Fan Engagement
Automated campaigns work around the clock to keep your fans engaged before, during, and after games. They enable your club to deliver the right message at the right time, ensuring no revenue opportunity is missed.
2. Boost Revenue Without Adding Complexity
By running personalized, always-on campaigns, clubs can increase ticket sales, merchandise revenue, and hospitality upgrades—without adding extra work for their marketing team.
3. Perfect for Time-Strapped Teams
Automation simplifies your marketing efforts, allowing your team to focus on strategy rather than execution. This is especially beneficial for clubs looking to do more with limited resources.
Real-World Results
Clubs leveraging automated, always-on campaigns have achieved:
• Continuous Fan Engagement: Personalized campaigns optimized to reach fans at every stage of their journey.
• 30% Lift in Ticket Sales: Tailored pre-match promotions drive higher conversions.
• 60% Boost in Merchandise Revenue: Post-match campaigns capitalize on fan enthusiasm.
• Improved Matchday Revenue: Real-time promotions increase in-stadium purchases and upgrades.
These results demonstrate the transformative potential of automation in driving revenue and enhancing fan loyalty.
Playmakers: Your Partner in Always-On Campaigns
At Playmakers, we help sports organizations implement automated, always-on campaigns that engage fans 24/7 and boost revenue. Our approach focuses on simplicity, ensuring that your team can achieve more without being overwhelmed.
With our expertise in Customer Data Platforms (CDPs) and fan engagement strategies, we’ll help you:
• Automate personalized campaigns across email, SMS, and apps.
• Optimize fan engagement at every stage of the matchday cycle.
• Drive measurable results in ticket sales, merchandise, and sponsorship revenue.
Ready to Automate Your Fan Engagement?
Automated campaigns are the future of sports marketing. By engaging fans continuously and personally, your club can unlock new revenue streams while keeping operations simple.