Every fan is on a journey
Most clubs communicate like they're not.
We help clubs build and run fan journeys that turn first-time visitors into lifelong supporters.
First match on us. Here's everything you need for your first 90 minutes.
You've been to every home game this season. Saturday shouldn't be the exception.
Your club is built around departments.Fans experience journeys.
Marketing, ticketing, commercial and merchandise all touch the fan. Nobody owns your fan journey.
You don't know the value of your fans. The challenge isn't collecting data. It's activating it.
The clubs growing attendance aren't waiting for big fixtures. They build repeatable commercial systems.
You need someone to run the ones you already have. Technology isn't the bottleneck. Execution is.
Your club is built around departments.Fans experience journeys.
Marketing, ticketing, commercial and merchandise all touch the fan. Nobody owns your fan journey.
You don't know the value of your fans. The challenge isn't collecting data. It's activating it.
The clubs growing attendance aren't waiting for big fixtures. They build repeatable commercial systems.
You need someone to run the ones you already have. Technology isn't the bottleneck. Execution is.
Campaigns create moments.Fan journeys create predictable growth.
Every stage compounds the last. One connected journey, not five disconnected campaigns.
One complete fan profile built from every touchpoint.
Automated journeys that move every fan to the next step.
Stronger relationships, higher retention and more revenue.
Real fan journeys.
Real results.
We build, run and optimise fan journeys for professional sports clubs. Here are a few of the results.
Vancouver FCWe replaced mass communication with segmented fan journeys, ensuring every supporter received more relevant communication before matchday.
Lyngby BoldklubFrom personalised "welcome to the stadium" journeys and abandoned carts, to membership renewals, post-match follow-ups, win-back campaigns, and loyalty programmes, we help clubs stay relevant throughout the season.
Carolina Core FCBy keeping full control of fan data, we don't just know who bought a ticket, we know who's never bought a scarf, who always adds a hot dog, and who's one email away from a new jersey. That visibility turns every send into a cross-sell opportunity, and it's how email alone has driven 38% of Carolina Core FC's total merchandise revenue.
"Playmakers helped us centralise our fan data and build a structured communication flow that runs throughout the season."
VP of Growth & Revenue, Vancouver FC
"Playmakers helped us centralise our fan data and build a structured communication flow that runs throughout the season."
VP of Growth & Revenue, Vancouver FC
Strategy is where we start.Not where we stop.
We become part of your commercial team, building fan journeys, launching campaigns and improving performance throughout the season.
──────── Because campaigns create moments. Fan journeys build clubs.
Strategy is where we start.Not where we stop.
We become part of your commercial team, building fan journeys, launching campaigns and improving performance throughout the season.
Because campaigns create moments. Fan journeys build clubs.
Find your biggest fan journey opportunity.
We'll review your current fan journey, identify the biggest gaps, and show you where better journeys can increase fan value and revenue.
Commercial strategy. Operational execution.
We combine commercial strategy, fan data and hands-on execution to build, launch and optimise fan journeys that drive measurable growth.
Commercial strategy. Operational execution.
We combine commercial strategy, fan data and hands-on execution to build, launch and optimise fan journeys that drive measurable growth.