Kristian Maimann, Commercial Director, Lyngby Boldklub

“At Lyngby Boldklub, we’ve long had ambitions to better utilize the many digital tools and the data we already have.

Our collaboration with Playmakers has given us a concrete foundation to do just that.

We’ve structured our fan data, identified our ‘Ideal Fan Profiles,’ and have begun working with segmented campaigns that now target different fan groups on their own terms.

Already, we’re seeing positive trends in our matchday revenue — and this is just the beginning.

Our goal is to create a more personal and relevant experience for our fans while also strengthening our commercial foundation”