Join the Playmakers' club
We grow your club like an e-commerce
We grow your club like an e-commerce
You already have the fan data. We turn it into revenue. Because not all fans are the same.
The Problem
Collecting fan data is hard.
Activating it is even harder.
Most clubs know they need to use their data to grow revenue.
But they’re short on time, tools don’t talk to each other, and campaigns keep getting pushed back.
That’s where we come in.
We help you turn your fan data into real revenue.
With real execution, not just advice.
The Solution
How we can help you grow.
Structure Fan Data
Unify your ticketing, POS, app, and social data into one clear fan view.
Structure Fan Data
Unify your ticketing, POS, app, and social data into one clear fan view.
Structure Fan Data
Unify your ticketing, POS, app, and social data into one clear fan view.
Segmentation
Identify your Ideal Fan Profiles and target smarter, more relevant campaigns.
Segmentation
Identify your Ideal Fan Profiles and target smarter, more relevant campaigns.
Segmentation
Identify your Ideal Fan Profiles and target smarter, more relevant campaigns.
Fan Journey Mapping
Map and automate touchpoints before, during, and after matchday.
Fan Journey Mapping
Map and automate touchpoints before, during, and after matchday.
Fan Journey Mapping
Map and automate touchpoints before, during, and after matchday.
Hands-On Execution
We plan and run the campaigns for you – so your team can focus on matchday.
Sponsorship ROI
+48%
Match Day Revenue
+72%
Registered fans
+12%
Hands-On Execution
We plan and run the campaigns for you – so your team can focus on matchday.
Sponsorship ROI
+48%
Match Day Revenue
+72%
Registered fans
+12%
Hands-On Execution
We plan and run the campaigns for you – so your team can focus on matchday.
Sponsorship ROI
+48%
Match Day Revenue
+72%
Registered fans
+12%
Case Studies
Success Stories.
How clubs turn fan data into real revenue.
Match Day Email Flow
Smarter targeting
Open Rate >80%
Food & Ticket Bundle
Smart Ticketing
ROX x >70
Fan Data Foundation
From app to email
Unique fan Experience
Digital Sponsor Activation
Targeted fan segments
ROI x >70
Segmentation & Reactivation
+380 first-time buyers
+210 reactivated fans
Match Day Email Flow
Smarter targeting
Open Rate >80%
Food & Ticket Bundle
Smart Ticketing
ROX x >70
Fan Data Foundation
From app to email
Unique fan Experience
Digital Sponsor Activation
Targeted fan segments
ROI x >70
Segmentation & Reactivation
+380 first-time buyers
+210 reactivated fans
Match Day Email Flow
Smarter targeting
Open Rate >80%
Food & Ticket Bundle
Smart Ticketing
ROX x >70
Fan Data Foundation
From app to email
Unique fan Experience
Digital Sponsor Activation
Targeted fan segments
ROI x >70
Segmentation & Reactivation
+380 first-time buyers
+210 reactivated fans
The Method
Our framework turns data into revenue
We don’t just advise, we operate.
Connect & Assess
Unify your ticketing, POS, merch, and app data into one fan view.
Connect & Assess
Unify your ticketing, POS, merch, and app data into one fan view.
Connect & Assess
Unify your ticketing, POS, merch, and app data into one fan view.
Segment & Map Fans
Identify Ideal Fan Profiles and map journeys before, during, and after matches.
Segment & Map Fans
Identify Ideal Fan Profiles and map journeys before, during, and after matches.
Segment & Map Fans
Identify Ideal Fan Profiles and map journeys before, during, and after matches.
1:1 Campaigns
Launch always-on campaigns that feel personal and scale easily.
1:1 Campaigns
Launch always-on campaigns that feel personal and scale easily.
1:1 Campaigns
Launch always-on campaigns that feel personal and scale easily.
Hands-On Execution
We run the campaigns for you, so you see real revenue, not just strategy decks.
Hands-On Execution
We run the campaigns for you, so you see real revenue, not just strategy decks.
Hands-On Execution
We run the campaigns for you, so you see real revenue, not just strategy decks.
Testimonials
Words from some of our clients.
"Playmakers helped us turn our fan data into action. We now know our Ideal Fan Profiles and run segmented campaigns that drive matchday revenue - and this is only the beginning."
Kristian Maimann
CCO, Lyngby Boldklub
"Playmakers helped us turn our fan data into action. We now know our Ideal Fan Profiles and run segmented campaigns that drive matchday revenue - and this is only the beginning."
Kristian Maimann
CCO, Lyngby Boldklub
"Playmakers helped us turn our fan data into action. We now know our Ideal Fan Profiles and run segmented campaigns that drive matchday revenue - and this is only the beginning."
Kristian Maimann
CCO, Lyngby Boldklub
Markus Hansen
CEO, Sønderjyske Football
"We’re excited to work with Playmakers on getting our digital setup to match our top results on the pitch. By bringing all our data points together, we expect to engage with our fans on a higher and more relevant level - and unlock the potential for real growth off the pitch"
Markus Hansen
CEO, Sønderjyske Football
"We’re excited to work with Playmakers on getting our digital setup to match our top results on the pitch. By bringing all our data points together, we expect to engage with our fans on a higher and more relevant level - and unlock the potential for real growth off the pitch"
Markus Hansen
CEO, Sønderjyske Football
"We’re excited to work with Playmakers on getting our digital setup to match our top results on the pitch. By bringing all our data points together, we expect to engage with our fans on a higher and more relevant level - and unlock the potential for real growth off the pitch"
Jesper Elkjær
Commercial Director, Danish Elite Handball
"We have partnered with Playmakers to take the next step in our digital development, improving communication and creating even stronger experiences for handball fans across the country."
Jesper Elkjær
Commercial Director, Danish Elite Handball
"We have partnered with Playmakers to take the next step in our digital development, improving communication and creating even stronger experiences for handball fans across the country."
Jesper Elkjær
Commercial Director, Danish Elite Handball
"We have partnered with Playmakers to take the next step in our digital development, improving communication and creating even stronger experiences for handball fans across the country."
Erik Stover
CEO, NY Cosmos
"At the Cosmos we envisioned a special club member platform that doesn’t already exist here in the Unites States. The team at Playmakers have built out a tech stack that accomplishes all of our goals and delivers an unparalleled experience for our supporters. Their hands on approach makes it feel like they truly know us and are a full-time member of the club."
Erik Stover
CEO, NY Cosmos
"At the Cosmos we envisioned a special club member platform that doesn’t already exist here in the Unites States. The team at Playmakers have built out a tech stack that accomplishes all of our goals and delivers an unparalleled experience for our supporters. Their hands on approach makes it feel like they truly know us and are a full-time member of the club."
Erik Stover
CEO, NY Cosmos
"At the Cosmos we envisioned a special club member platform that doesn’t already exist here in the Unites States. The team at Playmakers have built out a tech stack that accomplishes all of our goals and delivers an unparalleled experience for our supporters. Their hands on approach makes it feel like they truly know us and are a full-time member of the club."
Team
A dedicated team
Helping clubs unlock fan data and drive growth, with real hands-on execution
Frequently asked
How can you help us grow off the pitch?
Do we need a Customer Data Platform (CDP) first?
Who runs the campaigns - you or us?
How does pricing work?
Can you audit our setup before we decide to start?
How long before we see results?
What happens after the first 6 months?
Can you work with our existing marketing team?
Frequently asked
How can you help us grow off the pitch?
Do we need a Customer Data Platform (CDP) first?
Who runs the campaigns - you or us?
How does pricing work?
Can you audit our setup before we decide to start?
How long before we see results?
What happens after the first 6 months?
Can you work with our existing marketing team?
Frequently asked
How can you help us grow off the pitch?
Do we need a Customer Data Platform (CDP) first?
Who runs the campaigns - you or us?
How does pricing work?
Can you audit our setup before we decide to start?
How long before we see results?
What happens after the first 6 months?
Can you work with our existing marketing team?
Ready to grow your club like an e-commerce?
If you’re ready to unlock your fan data and run always-on campaigns that drive real matchday, merch, and sponsor revenue
Ready to grow your club like an e-commerce?
If you’re ready to unlock your fan data and run always-on campaigns that drive real matchday, merch, and sponsor revenue
Ready to grow your club like an e-commerce?
If you’re ready to unlock your fan data and run always-on campaigns that drive real matchday, merch, and sponsor revenue