Transform your club with data - run it like an e-commerce

Unlock new revenue streams across matchdays, merchandise, and sponsorships with proven data-driven strategies.

Just like the biggest clubs in the world.

Target your Ideal Fan Profile

Unlock the potential of your fanbase by transforming fragmented data into a unified, actionable view of each fan.

With insights gathered from ticket purchases, merchandise sales, and digital interactions, run data-driven campaigns that boost engagement and drive sustainable revenue growth.

The opportunity

Collecting data is hard!

The challenge

“We’re collecting fan data from so many sources, and it’s overwhelming.”

“With our limited resources, integrating everything into one platform feels impossible.”

“We want to focus on the pitch, not get lost in data and systems.”

Digital Transformation that Drives Growth

At Playmakers, we help sports organizations maximize revenue by unlocking the full potential of their fan base. By integrating Customer Data Platforms (CDPs), we uncover new revenue streams across matchdays, merchandise, and sponsorships driving growth like the world’s top e-commerce brands.

We make collecting and activating data easy. Working with your preferred CDP, Playmakers implements and executes data-driven strategies to enable your club to operate like an e-commerce. Our end-to-end approach simplifies operations, optimizes revenue, and personalizes sponsorship campaigns, turning your fanbase into a loyal, engaged community—and driving growth.

Expertise

So, activating data gets hard easy

Unlock the Power of Your Data

Solutions

Get your club’s data in order with a fully implemented Customer Data Platform (CDP), setting the foundation for personalized fan engagement, increased revenue, and streamlined operations.

Perfect for: Clubs that understand the importance of data but need guidance to get started.

Results: A fully implemented CDP that enables data-driven decision-making and powers future growth.

Automated, Always-On Campaigns

Leave the heavy lifting to us. Our team will execute your entire marketing game plan, from strategy to launch, while you focus on running your club.

Perfect for: Clubs that want to increase revenue without the burden of hiring or managing an in-house team.

Results: Flawlessly executed marketing campaigns that generate measurable impact and boost your club’s performance.

Outsourced Marketing Execution

Run automated, always-on campaigns that continuously engage your fans before, during, and after matchdays—boosting revenue without adding complexity to your team.

Perfect for: Clubs looking to automate marketing and drive fan engagement 24/7.

Results: Continuous engagement through personalized campaigns, optimized to reach fans at the right time.

From Implementation to Execution

We believe in actionable solutions that go beyond just implementation. Our team integrates seamlessly with yours to ensure that digital tools don’t just get adopted but deliver tangible, long-term growth.

Our approach

Explore our latest articles, case studies, and industry insights to help you stay ahead in the ever-evolving world of digital transformation. From actionable strategies to real-world success stories, our Insights page is your go-to resource for expert knowledge on leveraging data, driving revenue, and maximizing fan engagement.

Insights for Growth

Ready to transform your club?

We don’t count hours; we’re measured by the growth we bring.