Run your club like an e-commerce
Data-driven tactics to grow matchday, merchandise, and sponsorship revenue.
Just like the biggest clubs in the world.
Kristian Maimann, Commercial Director, Lyngby Boldklub
“At Lyngby Boldklub, we have ambitions to better utilize the many digital touchpoints and data we already have.
Our collaboration with Playmakers has given us the perfect foundation to do just that.
Together we’ve structured our fan data, identified our ‘Ideal Fan Profiles,’ and have begun working with segmented campaigns that target different fan groups to meet their specific needs.
We’ve already seen the initial positive effects through our matchday revenue - and we believe this is just the beginning. Our goal is to create a more personal and relevant fan experience while also strengthening our commercial value”
The opportunity
Target your Ideal Fan Profile
Most sports organizations struggle to utilize their fan data effectively. We help turn insights into action.
By structuring fan data from ticket purchases, merchandise sales, and digital interactions, we execute data-driven campaigns that enhance engagement and drive sustainable revenue growth.
You Have the Data. Now Turn It Into Revenue.
The challenge
Collecting data is hard!
“We’re collecting fan data from so many sources, and it’s overwhelming.”
“With our limited resources, integrating everything into one platform feels impossible.”
“We want to focus on the pitch, not get lost in data and systems.”
Expertise
You have the fan data. We turn it into Revenue.
Playmakers helps sports organizations unlock new revenue streams by structuring fan data into actionable insights. By optimizing matchdays, merchandise, and sponsorships, we create strategies that fuel sustainable growth.
Assessing your club’s digital tool stack, Playmakers builds a solid foundation for structured fan data that powers smarter decision-making. We implement and execute data-driven strategies that streamline operations, optimize revenue, and personalize sponsorship campaigns.
Our end-to-end approach transforms engagement into lasting revenue, helping your club operate with the precision of a digital-first business.
So, activating data gets hard easy
Solutions
Fan foundation
Structure your fan data into a single source of truth, enabling personalized engagement, increased revenue, and smarter decisions—turning fan insights into stronger engagement and lasting revenue growth.
Perfect for: Clubs that recognize the value of fan data but need guidance in organizing and activating it.
Results: A structured fan data setup that enables data-driven decisions, supports targeted campaigns, and powers future revenue growth..
Always-on campaigns
Run automated, always-on campaigns that engage your fans before, during, and after matchdays—boosting revenue and loyalty without adding workload to your team.
Perfect for: Clubs looking to automate marketing, increase fan engagement, and generate revenue 24/7.
Results: Continuous fan engagement through personalized, data-driven campaigns that reach the right fans at the right time—driving ticket sales, merchandise, and sponsorship growth.
Growth & commercial strategies
Develop a data-driven strategy that optimizes ticket sales, merchandise, and fan engagement, driving sustainable fan engagement and revenue growth.
Perfect for: Clubs looking to build a long-term commercial strategy that connects fan data, digital marketing, and revenue operations to maximize business impact.
Results: A clear, actionable roadmap for growth, integrating fan insights, revenue optimization models, and scalable digital initiatives.
Our approach
From Implementation to Execution
From data to revenue
We believe in actionable solutions that go beyond just implementation. Our team integrates seamlessly with yours to ensure that digital tools don’t just get adopted but deliver tangible, long-term growth.
Insights for Growth
Explore our latest articles, case studies, and industry insights to help you stay ahead in the ever-evolving world of digital transformation. From actionable strategies to real-world success stories, our Insights page is your go-to resource for expert knowledge on leveraging data, driving revenue, and maximizing fan engagement.